Care to Co-operate case study: Me, Myself and I Club

Care to Co-operate has worked with Briton Ferry based, Me, Myself & I Club that supports people with early onset dementia. It has helped the organisation to take a co-operative approach to business growth, not only with the people who choose to use its services, but with strategic partners.

Me, Myself & I Club formed in 2013 to provide emotional support and activities for people, and their families, who are living with memory loss. It provides services in a social and relaxed setting. Care to Co-operate has helped transform Me, Myself and I Club to a new governing structure so they can be members of the co-operative organisation and have voting rights in decisions about services, without having to become trustees. A co-operative approach to partnerships has secured new opportunities with its local authority, the Job Centre and funding from regional employability programmes.

Social Services and Well-being (Wales) Act

The Social Services and Well-being (Wales) Act places new duties on local authorities in relation to Direct Payments. Me, Myself and I Club takes a co-operative approach to working with local authorities to encourage assessment/re-assessment of people with dementia to use Direct Payments, which gives them a stronger voice and real control over their support. Instead more appropriate, meaningful and outcome focused flexible services are provided. Me, Myself and I is able to flex its services in response to its clients’ choices offering life skills in its kitchen facilities, afternoon events such as tea parties and activities including as walking football in the sports hall.

Role of Care to Co-operate

Care to Co-operate has worked with Me, Myself and I Club to create not only a co-operative organisational model, but a co-operative culture. The benefits include engaged volunteers who want to increase their voice and control to lift their well-being and a co-production in the development of services with clients, their families and carers. The new co-operative approach has influenced the re-design of policies, particularly to guarantee suitable support is available to members, to contribute at board meetings via technology and advocacy.

 Jennifer Williams, Project Co-ordinator

“Care to Co-operate supported our organisation to transform to a co-operative model strengthening our ethos in collaboration and co-production with the members, giving voice and control to all. Without this support we wouldn`t have the confidence and reassurance to continue with this pathway!”


If you would like to come and chat to find out more about the work of Care to Co-operate and the clients we are currently supporting, we’ll be at the National Social Services Conference in Llandudno this week. Just pop along to stand 23 and say hello!

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